Nestled in the heart of Amsterdam, Newhouse Gallery is a carefully curated space that blends the worlds of vi- sual arts, photography, collectible, and vintage design. Spanning over 200m2, the gallery is designed to be ex- pansive enough for visitors to fully immerse themselves in our world, yet intimate enough to maintain a peaceful and reflective environment.

 

At Newhouse Gallery, we believe in blurring the boundaries between contemporary art and design. Our space is more than just a gallery; it’s a canvas that brings each piece to life by placing it in context and perspective, allowing each work to tell its own narrative. Our exhibitions, art programs, and events are designed to create a dynamic platform for both emerging and established artists with a particular focus on showcasing the Arts & Metiers of Dutch artists.

 

Newhouse Gallery began its journey in 2021 with a mission to support and elevate women artists within the art world. What started as a small initiative under the name MICK Agence quickly evolved into an inclusive agency representing a diverse range of visual arts. Founded by Mick Nieuwenhuis, the agency was born out of her pas- sion for aesthetics and storytelling, with a deep commitment to bridging the gender gap in the art industry. By taking the role of an agent we went beyond the traditional gallery model by offering tailor-made, long-term stra- tegies that connect artists with their audiences, campaigning for their success in innovative ways.

 

Moving beyond the traditional “white cube,” we aim to guide our visitors on a brief escape from their daily lives, lowering the threshold for entering a gallery space and creating a welcoming and warm environment, both for our clients as in our collaborations with artists as we believe that we can grow together and as a family.

 

 

The code

  1. The gallery in question records in writing the relationship between the gallery and the artist, including agreements regarding the duration of the agreement, prices and any applicable discounts. Other matters that may be recorded in this document include: monitoring and evaluation of the agreements, both parties’ targets (e.g. regarding international visibility), the relationship with a second gallery, agreements regarding the settlement of any discounts, regarding commissions from third parties, or the settlement of other expenses such as for transport, photography, insurance or the construction of an exhibition. Model contracts are available on the Dutch Gallery Association (NGA) website.
  2. The artist remains the owner of their work until the full amount is paid to the gallery, with the exception of secondary trading. This also applies in the case of gallery bankruptcy or attachment.
  3. The gallery shall transfer the full artist’s share of the sales price agreed with the customer within 60 days following the sale of the artist’s work, and provide the artist with the buyer’s name and address details, and a copy of the invoice.
  4. Unsold artworks in the charge of the gallery must always be returned to the artist within a month, if requested by the artist.
  5. The relationship between galleries may involve competition and rivalry, but in the case of different galleries representing the same artist, the galleries should in all respects remain loyal to the interests of the artist in question. If a gallery exclusively represents an artist, thereby acting as their ‘mother gallery’, and another gallery would like to organise an exhibition with this artist, the involved parties should make written agreements regarding the conditions under which the exhibition can be held (see appendix for a Dutch Gallery Association (NGA) model contract).
  6. The gallery is expected to be professional and competent, and to maintain this professionalism and competence.
  7. The gallery vouches for the authenticity of the work that they are selling.* In the case that a work is adjudged to be fake by a recognised independent party, the customer may return the work to the gallery owner and have the amount paid for the work refunded.
  8. A gallery states the following on their website: their objectives, programme, working method and the artists that they represent.
  9. A gallery is expected to act in accordance with the Fair Practice Code (fairpracticecode.nl), which includes an assurance against inappropriate behaviour at the gallery and elsewhere.